Our Philosophy

We know you're busy and we want to make doing the right thing easy. So we've put together a basic selection of simple cuts and created recipes and cooking techniques that will let you get dinner on the table in 30 minutes or less--and always faster than take-out!

Here's our step-by-step philosophy:

  • Fill your plate with local vegetables in season
  • Add a small portion of the highest quality, most nutritious meat available
  • Round out and fill in with whole grains or rice 

You'll never go wrong--or go hungry!--if you follow these guidelines, and we're here to help keep things fun, interesting and ever-changing. We've got tips for cooking our beef (it’s easy!) and a dynamic collection of recipes that will grow and change with the seasons-- recipes created with your lifestyle and our less-is-more philosophy of meat-eating in mind. 

We'll tell you how and why to build a pantry and keep it stocked. How to whip up a couple of vinaigrettes and sauces that will turn the basic ingredients you have on hand into dinner. 

Let us support you in putting together a satisfying meal that you can feel good about in less time than it takes to order in.